hi, I'm Em :) I blend product, visual, & systems design thinking to create end-to-end human experiences ⋆˙⟡₊˚⊹˙⋆

resume

TikTok Seller Center AI Experience Identity

2026 🚀 Launched

Within TikTok Shop’s Seller Center, I led an effort to rethink how merchants experience AI across the platform. I focused on making AI feel approachable, trustworthy, and distinctly TikTok, establishing new interaction and visual patterns with Product and Design Systems that scale across 24 teams. This involved rapid prototyping, cross-functional alignment, and translating emerging AI behaviors into a cohesive system.

(Coming soon) Red Dot Design Awards 2026 →
How Seller Assistant Works →

TikTok Donations Sticker

2025 🚀 Launched

TikTok reimagined the Donations Sticker experience to give creators more ways to express and share fundraisers without leaving the For You Feed. Partnering closely with Product and Engineering, I established a flexible sticker system by balancing creator needs with technical constraints and scalability to improve creator adoption and overall fundraising visibility.

Amazon Prime Video

2023 🔮 Product Innovation Vision

At Punchcut, our team partnered with Amazon Prime Video to explore the future of TV navigation. I contributed visual design and rapid prototyping for TV-first interaction concepts that reimagined content discovery for the living room.

Facebook Portal Vision

2021 🔮 Product Innovation Vision

Co-led experience and visual design for Facebook Portal’s redesign, developing three concept identities, extensive visual explorations, and a 20+ icon system that shaped the experience language. Facilitated client workshops, validated designs on hardware, and presented strategic vision work to Facebook leadership.

Google Visual Design Internship

2017 🚀 Launched

IThe 2017 #MadeByGoogle launch introduced Google's newest family of hardware products. I joined the Hardware team to contribute to creative explorations across branding, packaging, and launch assets, collaborating closely with designers and art directors throughout the campaign.

Dieline Packaging Awards 2018 →